Spis treści:
1 - The demo - breaking through: history, attitude and your demo What is demo? The demo: A multi - purpose tool 1. What is Label? ... and what the hell does A&R stand for anyway? What is A&R? What is a Record Label? Major vs. Indies Record Label Architecture Independent Promotion: More Indies Summary Workshop 2. Three case studies in breaking through: Nirvana, Def Jam, and Bob Dylan The Essential Quality in an Artist The problem How Artists really get signed: A signing drama The solution Case 1: Nirvana - How Nirvana got their record deal Case 2: Def Jam Recordings - The importance of the visionary at the label Case 3: Bob Dylan - How Dylan got his record deal Summary Workshop 3. Demo track selection and sequencing: Start with the songs How A&R people listen to demos The Importance of Song Sequence: put your best song forward How many songs, and why Workshop 4. Recording Your Demo: getting it down The recording studio A schedule for making the most of your studio experience Costs associated with studios Home recording Pro Tools Home recording tips Copryhights and demos Workshop 5. Packaging and presenting your demo: All dressed up and everywhere to go Elements of a Successful demo package What's Inside the envelope Summary Workshop 2. The Team: Agents, Managers, and Lawyers 6. Performances and booking agents: The live life How performing impacts all facets of your career Maximizing the gig Gigs outside your home town Booking agents: how they work and when you need them Building a following Summary Workshop 7. Management: Finding it and making it work for you The three "Must - Have's" of Management The Importance of Money: How management gets paid Managers and publishing Finding the right manager Labels and Artist managers Summary Workshop 8. Lawyers: Protecting and Serving The role of lawyers When to get a lawyer Finding the right lawyer How lawyers differ from managers Summary Workshop 3. Additional Players - Giant steps: independent publicity and promotion, publishing, distribution, and labels 9. Publicity and Promotion: getting the word out How publicists work Maximizing your publicity experience Publicity costs Radio Promotion When usigned artist should consider Indie promo How promotion can help you get a deal The cost of Indie promo How to get and keep radio play When to Hire an Indie Promoter Summary Workshop 10. Publishing: Rights and wrongs Mechanicals Why Publishers want you to get a record deal The "Controlled Composition" clause The importance of the Mechanical Administration Deals Co - Publishing Deals Syncs and Placements: your Music in Movies and TV When to get a Publishing deal Publishing Pitfalls Performance rights organizations (ASCAP, BMI, SESAC) Summary Workshop Distribution: Moving Product How Distribution Works Co - op Distribution follows marketing Starting Your Own Label P&D Deals: Distributors as Marketers and Manufacturers Why Distributors Avoid Unsigned Artists When to Consider Distirbution One - Stops and Rackjobbers Summary Workshop 12. Contracts: getting the best deal The Royalty deal How Royalties are calculated Profit Sharing / Joint - Venture Deals Term ("Licensing") Deals Demo Deals Important Contract Points Summary Workshop 13. You've got a deal! or did you know that "Utopia" Means "No Place?" What happens when you get signed Issues surrounding scheduling your release Atwork Working with Your A&R Person Key People at the Labels Keeping the Label Focused on You Summary Workshop Appendix A: Sample contract Appendix B: Suggested reading Appendix C: "From the Field" Bios Index